Teabox provides a wide range of tea leaves and tea products through ecommerce to global markets. Their markets are expanding from Russia, US and Europe to other regions across the globe.
The scope was to begin with a new brand name, the entire branding exercise (strategy to design), packaging of the products to brand standardization and communication. After an iterative process, the brand was named Teabox and the brand exercise was completed.
The strategy and design was to bring a clean, fresh and “light” feel to the identity through font and design element. The design was extended to packaging design with research, prototyping and design of the packages in different sizes and for different types of teas with an integrated design language seamless from the brand identity, its communication to the packaging of the product.
We design and executed “sustainable” packaging for Teabox across three categories of size and weight. The sustainable packaging was based on folding technique to avoid additional material and the packaging material (paper) was FSC certified recycled paper.
We also applied the design research and brand strategy towards brand standardization and communication of its product.
Teabox has changed its identity after few years, from the first brand identity was created.
Food & Beverage – Tea, Branding, Brand Strategy, Brand naming, Packaging, Sustainable packaging, Design standardization, Communication